In between my real life duties and my days off, I managed to pop in on a couple of New York Fashion Week events!
My first stop was the Adirée Concept Store, an event hosted by Adirée and Africa Fashion Week founder Adiat Disu. Adirée normally hosts a fashion show featuring African designers from around the world. This year the brand chose to promote the designers and their merchandise in a different way. Instead of walking the runway designers set up shop in a SoHo studio and put their goods on display for purchase. The idea is to get consumers to actually support these business owners by purchasing their merchandise, promoting sustainability.
Check out some of the vendors who participated...
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Tegaa www.tegaa.com |
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Tegaa www.tegaa.com |
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Sareptha Rose www.sareptharose.com |
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Sareptha Rose www.sareptharose.com |
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Shangani www.shanganifashion.com |
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Shangani www.shanganifashion.com |
Tegaa / Sareptha Rose / Shangani
NaY
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