ICYMI (in case you missed it) Ankara fabric is trending. What was once the garment our mothers and grandmothers donned, is now an international fashion sensation. From Beyoncé to Gwen Stefani and of course yours truly, all the biggest celebrities have been spotted sporting this bright, pattern heavy African fabric.
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Beyoncé |
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Gwen Stefani |
Those of us of African descent have watched the evolution of Ankara fabric or "Liputa" as we call it in the Democratic Republic of the Congo go from big shouldered tops with matching two layer wrap skirts (liputa), to the western standard.
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Mom |
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Me & My Grandma |
Just about every designer is tapping into this market. Not only are African's wearing African wax prints but non African's are too. And now a relatively untapped market has been tapped...Athletic apparel!!!
Guru Gear is one of the first, if not the absolute first to make African print athletic gear. The multi color African print leggings are vibrant and capture the stylish ankara fabric look. They fit true to size with a little extra length, they hug you in all the right places (tummy & thighs) and offer four-way stretch for your comfort.
Currently they've got stretch pants for sale from $40- $55 and plan on expanding. If you want to work out in style check out the
website.
NaY
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